Wednesday, August 11, 2010

Matchbox Art

Personally, I've been a big fan of music video as an artform for much of my life. For me, it was the video for Billy Preston's 'Nothing from Nothing' that first tuned me into the fact that music and images could be married together to form something thoroughly entertaining and nothing short of magical.

From there I discovered the provocative nature of music video when I 'fell in love' with Debbie Harry and the band Blondie thanks to this video here:

Soon after, MTV was born and in a time when MTV still aired music videos, I just couldnt get enough. From the Buggles to Men at Work to Duran Duran - music became irrelevant inless there was a quality music video to accompany it. Many of the iconic images of my past ARE borrowed from these 'objets d'art'. I am an appreciator and a worshipper. And in another life I would have quite probably pursued my dream of being a Director thanks in large part to music video.

Now. Where am I leading with all this reminiscing?

I stumbled upon this video from a band called the Navigators for a song called 'My Place'.

What makes this music video a work of art is not the quality of the music itself but it is the art direction. With reference to the artwork shown at the top of this blog entry, Prague-based designer Pavel Fuksa (a.k.a. jergot+gotroch), ambitiously designed 178 different matchbox designs for use in this music videos.

The result is something quite simple yet refreshingly different. And something that works well without being pretentious or self-serving. Its wonderful to see such a commitment to graphic design - especially where the opportunity exists to 'revive' a forgotten art.

This is great stuff! Let me know what you think.

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